Privacy policy

Last Updated: January 22, 2026

Welcome to wavewears.store, operated by WAVE WEAR LLC ("WaveWears", "we", "us", or "our"). We design and curate apparel that blends retro street culture with modern minimalism, focusing on comfort, functionality, and premium fabrics. Your trust matters to us, and protecting your personal information is a core part of how we do business.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website, interact with our content, or purchase products from us (collectively, the “Services”). Our store is powered by Shopify, which provides the ecommerce platform that allows us to sell our products and services to you.

By accessing or using any part of the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

When we refer to “personal information,” we mean information that identifies, relates to, describes, or could reasonably be linked to you. Depending on how you interact with our Services, we may collect the following categories of information:

A. Information You Provide Directly

  • Contact Information: Full name, email address, phone number, billing address, and shipping address.

  • Order & Payment Details: Order history, products purchased, transaction status, payment confirmations, and limited payment-related data (payments are processed securely by third-party providers).

  • Account Information: Username, password, saved preferences, size selections, and wishlist items.

  • Customer Communications: Messages you send us through email, chat, social media, or customer support forms.

B. Information Collected Automatically

  • Device & Technical Data: IP address, browser type, operating system, device identifiers, and network information.

  • Usage Data: Pages viewed, products clicked, time spent on the site, referral URLs, and interaction patterns.

  • Cookies & Similar Technologies: Used to remember your preferences, enhance performance, and support analytics and advertising.

C. Information from Third Parties

  • Service Providers: Payment processors, shipping partners, analytics providers, and marketing platforms.

  • Marketing & Advertising Partners: Data related to ad performance and audience insights, as permitted by law.

2. How We Use Your Information

We use your personal information to operate, improve, and personalize the WaveWears experience, including:

  • Order Fulfillment: Processing payments, confirming orders, shipping products, handling returns and exchanges.

  • Account Management: Creating and maintaining your user account, saving preferences, and managing login security.

  • Personalized Shopping Experience: Recommending products based on your browsing and purchase history.

  • Customer Support: Responding to inquiries, resolving issues, and improving service quality.

  • Marketing & Promotions: Sending newsletters, promotional offers, product launches, and limited-time campaigns (you can opt out anytime).

  • Site Performance & Analytics: Understanding how customers use our site to improve design, functionality, and content.

  • Security & Fraud Prevention: Detecting suspicious activity, preventing unauthorized transactions, and protecting our users and business.

  • Legal & Compliance: Meeting legal obligations, resolving disputes, and enforcing our terms and policies.

3. Cookies & Tracking Technologies

WaveWears uses cookies, pixels, and similar technologies to:

  • Ensure the website functions properly

  • Remember your preferences and shopping cart

  • Measure site traffic and performance

  • Support personalized advertising

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect site functionality.

4. How We Share Information

We may share your personal information in limited circumstances, including:

  • With Shopify: Our ecommerce platform provider, which processes data to power our store.

  • Service Providers: Payment processors, shipping companies, IT providers, analytics services, and customer support tools.

  • Marketing Partners: For advertising and promotional campaigns, in accordance with their privacy policies.

  • Legal & Business Transfers: In connection with mergers, acquisitions, or legal requirements.

We do not sell your personal information for profit.

5. Relationship with Shopify

Our store is hosted on Shopify Inc. Shopify collects and processes personal data to provide and improve its services. Your data may be stored through Shopify’s secure servers and databases, potentially outside your country of residence.

To learn more, visit Shopify’s Consumer Privacy Policy: https://privacy.shopify.com/

6. International Data Transfers

If you access our Services from outside the United States, your information may be transferred and processed internationally. Where required, we rely on recognized legal safeguards such as Standard Contractual Clauses to protect your data.

7. Data Security & Retention

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure.

We retain personal information only as long as necessary to:

  • Fulfill orders and provide Services

  • Meet legal and accounting requirements

  • Resolve disputes and enforce agreements

8. Children’s Privacy

WaveWears is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately.

9. Your Rights & Choices

Depending on your location, you may have the right to:

  • Access the personal information we hold about you

  • Request corrections or updates

  • Request deletion of your data

  • Object to or limit certain processing activities

  • Opt out of marketing communications

To exercise your rights, contact us using the details below.

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised effective date.

11. Contact Us

If you have questions about this Privacy Policy or your personal information, please contact us:

WaveWears (WAVE WEAR LLC)
315 N Tejon St
Colorado Springs, CO 80903
United States

📧 Email: service@wavewears.store
📞 Phone: +1 774 464 4180

WaveWears — where retro street energy meets modern simplicity.